What is BigCommerce?
BigCommerce is an ecommerce platform designed to help businesses scale quickly. With many built-in sales tools and advanced SEO features, BigCommerce is one of the leading ecommerce platforms for medium to big companies. Plus, it’s fully hosted for you, meaning that you don’t need to download anything—you can manage your store from anywhere.
Good Things
As one of the leading ecommerce building platforms, we can expect BigCommerce to offer unmatched advantages that will put your online store above competitors. Here’s what we like most about BigCommerce.
Unmatched Range of Features
You’ll struggle to find such a range of features elsewhere on the market. Its main functions include a visual page builder, theme customization, checkout customization, mobile optimization, development and testing, and WordPress integration. Each has an almost infinite number of features that you can utilize to fully customize your online store.
Even with the most basic package, the available features are very comprehensive and will likely cover your every need.
Strong SEO Support
The platform is SEO friendly, designed to help your company grow organic traffic. From optimizing speed to giving you complete control over the SEO data for each product, every plan offers thorough SEO support.
Opportunity for Extreme Scaling
BigCommerce enables incredible scalability. The most basic plans start at $29.95 while the more comprehensive host brands such as Ben & Jerry’s and Toyota. In addition, it’s features let you easily transact in multiple currencies, therefore making international scaling possible.
Multi-Channel Selling
Multi-channel selling has never been easier. You can manage your entire online store from BigCommerce, including Amazon, Facebook, eBay, and Pinterest stores. All channels sync in real time so if you sell the last of your stock on Amazon, all your online stores will show as out of stock.
Limitations
Working with such high-profile brands, there is little to complain of with BigCommerce. However, here are a few things that it could improve upon.
Loading Speed
BigCommerce sites often have varying loading speeds—some don’t load at all, some take a while, and some load faster than average. However, we imagine that with regular updates, loading speeds will be fixed before long.
Almost Too Much
While there are so many features and options to choose from, some might find this overwhelming. Unless you’re experienced in building ecommerce websites and know exactly what you want, you might find that there are too many options. It may not seem intuitive to know where to begin and could take time to get the website you want finalized. It’s not a quick-fix ecommerce site.
Unusual Billing
Unfortunately, if your business has tight revenue margins, you might struggle to get your worth out of BigCommerce. Unlike most platforms, BigCommerce doesn’t offer different subscription levels. Rather, your company’s revenue dictates the plan you pay for. However, BigCommerce doesn’t charge transaction fees, making it more affordable than most services.
Why You Should Use BigCommerce?
BigCommerce is best suited for new and ambitious stores who want to scale quickly as well as those who sell on multiple channels. It’s also good for well-established stores as you will find it hard to outgrow BigCommerce’s capabilities.
